Social media trends rarely stay the same over time, with that in mind, brands are concerned about finding the right balance between engaging its consumers & saving the bottom line.
Visual content trends have boosted the performance of videos more than ever; people are more interested in watching videos over social channels than ever before. Other than YouTube, all social channels are diverting towards video streams because people have been seen spending more time on videos than ever before and marketers are considering it as an opportunity.
While video is the most hyper way to deliver marketing messages, it has become extremely competitive for brands as well, therefore, marketers must stay ahead of the competition to deliver the big & right video content at the right time and to the right audience.
The team from Animoto shared this amazing infographic, to sum up the insights that every marketer needs to know;
