Brand Name
Smart Ghar
• Industry
Home & Lifestyle (IOT)
• Services Offered
E-Commerce Website Development & Maintenance Services
Introduction
Smart Ghar is the sole distributor & authorized dealer of Sonoff in Pakistan, Selling IOT products for home automation through an online shop.
i.e. www.smartghar.pk
Challenge
Smart Ghar was struggling in selling its products through its online shop i.e. www.smartghar.pk where the website is generating high bounce rate and failing to showcase its products as a solution.
Actions Performed
1. Performed a comprehensive website audit, which included focus groups and control group arrangements, to identify the gaps and convert them into opportunities for the brand
2. Reviewed the technology platform and reformed its front and backend, and shifted it to Shopify
3. Focused on developing a seamless user journey, which can shorten the purchase journey by 50%
4. Removed the complexity and the clutter that existed on the earlier version of www.smartghar.pk
5. Revamped the brand identity and the theme (brand colors and elements)
6. Developed the required funnels to track and analyze the sales, toincrease platform productivity (month-on-month) 7. Applied tracking tools and pixels to help the media teams, forconstant increase in media efficiency
Results
Increase in
Return on Ad Spent (ROAS)
Increase in
Conversion Rate
Increase in
Overall Sales Growth
Increase in
Average Order Value (AOV)
Increase in
Returning Customers
UI/UX
