Client: Smart Ghar
E-Commerce Transformation in Home Automation
Smart Ghar is the sole distributor & authorized dealer of Sonoff in Pakistan, selling IoT products for home automation through its online shop at www.smartghar.pk.
Industry & Services
- Industry: Home & Lifestyle (IoT)
- Services Offered: E-Commerce Website Development & Maintenance Services
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The Challenge
High Bounce Rate & Poor Product Presentation
Smart Ghar was struggling to sell its products effectively through www.smartghar.pk. The website suffered from a high bounce rate and failed to showcase its IoT products as compelling home automation solutions.
Key Issues
- Excessive bounce rate
- Complex and cluttered user experience
- Ineffective product presentation and long purchase journey
We simplified the platform and turned challenges into growth opportunities — delivering exceptional results.
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Our Actions: Full Website Revamp
Streamlining the E-Commerce Experience
We conducted a complete overhaul of the platform, focusing on user journey, performance, branding, and analytics to create a seamless and high-converting online store.
Actions Performed
- Performed a comprehensive website audit, which included focus groups and control group arrangements, to identify the gaps and convert them into opportunities for the brand
- Reviewed the technology platform and reformed its front and backend, and shifted it to Shopify
- Focused on developing a seamless user journey, which can shorten the purchase journey by 50%
- Removed the complexity and the clutter that existed on the earlier version of www.smartghar.pk
- Revamped the brand identity and the theme (brand colors and elements)
- Developed the required funnels to track and analyze the sales, to increase platform productivity (month-on-month)
- Applied tracking tools and pixels to help the media teams, for constant increase in media efficiency
A complete transformation built for conversions and scalability — designed for long-term success.
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Results: Explosive Growth
Dramatic Increases in Sales & Performance
The redesigned platform delivered outstanding improvements across key e-commerce metrics, driving higher revenue, better ad efficiency, and increased customer loyalty.
Key Results
- 143% Increase in Return on Ad Spent (ROAS)
- 488% Increase in Conversion Rate
- 143% Increase in Overall Sales Growth
- 54% Increase in Average Order Value (AOV)
- 29% Increase in Returning Customers
Proven, data-driven growth that transformed the business — let us achieve the same for you.
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