Brand Name
Mala Group - Dubai
• Industry
Travel & Tourism
• Services Offered
On Site, Off Site & Technical SEO
Introduction
www.mala.ae is solely owned and operated by Mala Tourism LLC one of the leading and pioneer Destination Management company based in Dubai. Since the head office is in Dubai the monitoring of all the operations through the company’s owned infrastructure gives a competitive edge over the competition.
Challenge
Mala Group – Dubai wanted to gain organic traffic from search engine, and increase in leads, using the most volume rich industry keywords on which the business was ranking on 2nd & 3rd page. Where the website had been penalized by Google, in the past. Proceed accepted this challenge to bring the website back on the search engine ranking.
Actions Performed
- Fixing issues related to penalization and following Google search engine policies.
- Focused on reducing the load time in order to improve user experience, in terms of user journey.
- Focused developing and enhancing the quality of internal links to improve the bounce rate and get the link juice, internally.
- Focused on refining the content for homepage and product pages – where we incorporated relevant keywords, to help search engines identify targeted landing pages which helped us to overcome the keyword cannibalization issue.
- Focused on blogger outreach in order get quality backlinks through guest posts, business listings and forum participation.
Results
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