Whether you are starting a blog or wish to promote your business through a website, you would want to know how much traffic your website will get. It is highly likely that you would want to know how much traffic your competitors have on their websites. Honestly, there’s no easy way to find out that. You can only get a rough estimate that too via third-party tools that how much traffic a particular website has.
There are websites like aherfs, Alexa, and others that can give you an estimate about how much traffic a website gets. Generally, people would want to know about the traffic of the website to plan better and improve their website. There are some people who would want to know about a website’s traffic in order to make an assessment of how to monetize their website with Google AdSense or others. Having answered your question, we now believe it is time to focus on the other side of the picture i.e. how to increase your website traffic? There are various tips and techniques that you can apply to increase your website traffic.
Steps to drive traffic to your website
There are various sources that can drive traffic to your website. If we talk about organic traffic, then you can easily get it from search engines, social media accounts, advertising, and various other mediums. However, if you have just started your website and don’t have time to do the SEO, then going for paid digital marketing would do the trick. You initially have to pay to bring users to your websites and once they become regular then you can shift your focus on the long-term strategy of search engine optimization.
You can either do the SEO yourself or enlist the help of a SEO consultant. If you plan to do it by yourself, then there are plenty of SEO tools that are available to drive traffic organically. It will take tons of effort to engage the audience if your website is in a competitive niche. It could take weeks or even months to rank on the first page of a search engine. However, SEO is not just liable to bring organic traffic to your website. There are many other factors as well that depends.
Here are 5 easy ways that will help you to drive traffic to your website, if you don’t want to rely solely on SEO tools.
- Advertising
Advertisement is an effective way to promote your website on multiple mediums. Advertising may include billboards, magazines, images, videos, audios, and engaging content, etc. Studies prove that up to 70% of users you extract from your advertisement convert into your potential customers. This guide will give you a detailed explanation of how you can extract your potential clients through advertisements.
- Influencer Marketing
Influencers are users of social media platforms that have numerous followers. Influencers can be celebrities, news anchors/reporters, politicians, and motivational speakers, etc. Whatever they say or promote, their followers trust and follow them blindly. That is why most celebrities often endorse various brands like P&G, Nike, Pepsi, etc. Thus, influencers are the perfect solution to spread awareness about your brand or website quickly.
- Social media Marketing
In the United States, 70% of the population uses social media. So, it is probably the best medium to promote your product. Social media platforms use special features from which some are paid, and some are free to use to gain traffic. Use the right strategy on the right platform to market your product effectively.
- Email Marketing
It is realistically impossible for Americans to ignore emails. Probably, this is the reason why 42% of Americans check their email even in the bathroom. That is why email marketing is an effective way to drive traffic. However, there are several limitations as well. Before sending a marketing email to a person, you must have the email address and the permission of the person to send a promotional email or newsletters.
- Referral Marketing
Usually, people trust their friends’ words more, which can benefit you. Referral Marketing is one of the best ways to promote your product. You can use social media for referral marketing. However, if you are choosing this option, then do not forget to give your customers a proper template, code, or hashtag to use on their social accounts while sharing your product.
Tools That Analyze Traffic
If you run a website, you must keep track of the progress. However, if you can’t do it by yourself, then you can use these easy and user-friendly online tools. Worry not, these tools are usually free, and if it needs a subscription, that too is very affordable.
Here is the list of the tools that can help you drive traffic.
● Bitly
● Piwik
● SEMrush
● Cyfe
● Ahrefs
Conclusion
It is important to remain informed about your website’s traffic. The more you understand your audience’s needs, the better and influential your website can become. Equipped with the right tools will help you to identify visitor trends and track your top-rated product. Hence, your sale would increase.
