It is never a dull day when you are active on Facebook! Right – it’s an addiction which grows more with each passing day. Facebook keeps you glued to your mobile screen for hours without getting tired.
The most used social media application is coming up with new features and upgrades with each passing day. We believe that it is the only way to stay ahead of its competitors as well as keep the users stay with the network. One of the latest features makes a person wonder how many types of reacts are there on Facebook answer? Well, to be honest, this new feature has made the news feed more interesting and colorful for sure.
The react button which was released by Facebook quite recently underwent a lot of testing in different niches, and markets across the globe. After immense testing and research, the reaction button was launched!
So now, all the users of Facebook around the world have more options to react to a picture, status, or post apart from a mere thumbs up! The reactions have been added so that you can express your emotions with the help of the famous emojis.
How many types of reacts are there on Facebook answer?
So, you want to know how many types of reacts are there on Facebook answer? Well to answer it in one sentence – now you have more than one reaction in the form of sad, love, like, ha-ha, angry, and wow.
Does this excite you? Well, read along to know more about what intrigued this change and how it was done!
How did this change occur?
Now, Facebook comes with reactions that are more like an extension of its previous button of Like. This is a more advanced way of expressing your emotion towards any picture, post, or message instantly without typing long messages to post your feelings about it.
The reactions button is easy and quick to express.
How to get this reaction button? It is very simple. All you have to do is hold on to the like button and keep on hovering it on the desktop and all the reactions will pop up in front of you. You can easily click on any of the reactions that you want to select from the option of wow, like, love, angry and sad.
Sammi Krug, the product manager at Facebook explained this change by saying,
We understand that this is a big change, and want to be thoughtful about rolling this out. For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most. We also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer.
Interestingly, now there are more options to react to any post or picture, or a video on Facebook, but people still opt for the like emoji. It still is the number one in popularity.
One of the reasons behind this popularity is that people are so habitual of pressing the “like” button as a call to action to almost every other post that appears on their newsfeed.
Even though Facebook states how many people have “reacted” to your post instead of “liked” it, it still remains the most popular.
One of the Facebook officials revealed that when this reaction button was under the testing stage, and research was being conducted, it was learned that there are a lot of people who love to press the like button on the content that appears on their newsfeed.
Originally, another reaction was supposed to be part of the reaction grid, the “yay” button but later on it was omitted from the reaction grid considering that it does convey the same emotions which can be expressed through the “ha-ha” and the “love” button.
The data also showed that the “yay” button was least used in the testing stage therefore it was decided to remove this button from the reactions altogether.
Update about the “dislike” button
Since the like button became a permanent feature of Facebook apps, rumors started to monger about the dislike button.
The rumors have been long-lasting about the induction of a dislike button but this new reaction grid does not have the dislike button – much to all the users’ disappointment. It seems like the users would have to wait longer for the dislike button to make the reaction grid.
Facebook is huge and one of the most popular social media platforms that have a wide range of users, posts, videos, etc. shared on a daily basis. Sometimes the “like” button is not enough to express what the user intends to express in reality. This is when the “dislike” button first surfaced and the rumors started to churn up that Facebook would be coming up with a “dislike” button soon.
Facebook CEO Mark Zuckerberg had commented on this notation back in 2015 stating:
Over the years of people asking for this, what we kind of have come to understand is that people aren’t looking for an ability to down vote other people’s posts, what they really want is to be able to express empathy. Not every moment is a good moment and if you are sharing something that is sad, whether it’s something in current events, like the refugees crisis that touches you or if a family member passed away, then it may not feel comfortable to ‘like’ that post. But your friends and people want to be able to express that they understand and that they relate to you, so I do think it’s important to give people more options.
What does the reactions grid mean for the business and brands on Facebook
The reactions grid is the latest addition on Facebook and all the users have access to it whether personal or public or a business or brand page. This latest upgrade has significantly affected and it won’t be wrong to say it boosted the business of brands on Facebook.
After the Facebook reactions grid was released across the globe, Chevrolet was one of the first brands that immediately incorporated the extension of “like” reaction into its advertising campaign.
Chevrolet’s Facebook page posted a minute video in which it asked its customers to show their “love” for the latest model of the Chevrolet company and the reaction just soared the sales of Chevrolet’s that particular model in no time.
Reactions grid of Facebook’s effect on brands and businesses
We have come up with three different possibilities in which the reaction grid of Facebook can affect a brand or a business. They are:
Improved response from customers
Initially. Facebook users had very little options to express their emotions about a particular brand’s content. They were like, ignore, comment or share.
The new reactions grid has given a wide range of emotions to the users to express their emotions and share the content with their friends and family.
For instance, if you react “ha-ha” to a particular content, the audience and your family and friends would know that you have found the content funny and amusing, this wouldn’t have been possible with the like button previously.
New caliber of measuring sentiments
The reactions grid has offered a new array of measuring the sentiment and gauging them accordingly with the audience with the help of the reaction on the content as well as the sponsored content.
Richard Sim, the director of monetization product marketing stated “Reactions gives businesses a really crisp way of understanding on a multi-dimensional level how people are feeling about the things that they’re posting.”
This new update has also enabled the brand owners to check out the insights of Facebook which are visible on the insights tool page. The reactions are counted and monitored by the page manager to check out the performance of the brand.
Comments decrease
Another aspect of the reaction grid that will affect the brands on Facebook is that these reactions will make it easier for the users to react to a particular post instead of writing their comments letting the brand know how they feel.
Comments are good for qualitative performance measures but they will decrease after the reactions grid introduction.
The decrease in comments might lead the brands to measure the emotions of the users but they would have to go for other quantitative options to find out how the product is doing on social media.
Would the reaction grid affect the algorithm of the Facebook newsfeed?
Facebook is after newer ways of making the platform more and more enticing and of course, keeps on searching for newer ways of making the algorithm of the news feed more improved.
Richard Sim explained this by saying:
“Over time we do expect to have a better understanding of how these different Reactions impact what people want to see in their news feed. So it’s very possible that loves or hahas may be treated differently. We’re going to learn this as we’re going through testing.”
Final thoughts
The new update from Facebook has once again set a new benchmark for other social media platforms to come up with newer updates to keep the people glued to their platforms and also improve the social media algorithm and reach.
The new reactions grid is amazing and definitely made the user interface of Facebook easier and more friendly to use. It is expected that more updates are to be followed in months to come.
