With more than one billion users every day, Facebook is too important to be pushed aside. It is a massive social networking site that encourages dialogue between the users. Surprisingly, this commonly used platform is the most populated form of social media for brands therefore, leaving Facebook marketing in the dust would be a risky move!
Here’s what you should know to stay connected to the Facebook updates!
With the start of the new year, Facebook is planning to incorporate music videos to give a boost to the Facebook Watch feature. If Facebook were to secure rights for the music videos, it could compete with YouTube and be the major platform for video marketing.
Could music videos be key to the success of Facebook’s Watch video platform?
Facebook has introduced new ways of celebrating holiday festive season by introducing holiday-themed features for messenger. Now you can get into the holiday spirit by posting your picture in your favorite holiday background. All you need to do is tap the camera icon in your Messenger app and swipe left to discover filters that best suit your holiday self.
Facebook has also introduced new stories archive section in case, a user wants to revisit all special moments and repost the favorite ones!
Last year, Facebook launched its Brand Collabs Manager tool – a marketplace tool for Facebook creators to connect with brands and get partners for content creation. This year, Facebook is introducing the same feature for Instagram Creators as well. Now they can source new deals, manage partnerships and share insights with their brands through reporting tools.
The top 5 most downloaded apps of the year are Facebook, Facebook Messenger, Instagram, WhatsApp Messenger, TikTok. It is achieving milestones by having the 4 out of 5 most downloaded Apps of the Year under its brand name. 2019 has been marked as all-time highs for app downloads and consumer spend and 2020 is set to be even bigger.
With the Holiday season going on, Facebook has launched new tools of reporting ads which will assist the advertisers in analyzing the performance of their campaigns. With those tools, advertisers can know how their ads are performing, what audience are they reaching and where the most conversions are coming from. Cross-Account Reporting, Custom Metrics, and Conversion Path Reporting are the three major tools assisting advertises with the detailed reports of all campaigns.