EMOJI MARKETING – Add emotions in your brand message

Plain text is boring; visuals bring the color! 🙌

Gone are those days when the written word was the best method to attract, human brain is more prone to visual content than a text image because now we receive five times more information than we did 30 years ago & The attention span of an average adult is no more than a couple of minutes.

Did you know that emojis were introduced in 1999 by a Japenese communications firm? since then every mobile company has introduced emoji as a basic technology feature in each mobile and they have understood that it is a fun & trendy form of communication among billions of internet users.

Emoji Marketing is quickly becoming a hot-term in the digital marketing industry because brands have realized that they need to use emotions to connect with their audience in their own way.

Emojis are one of the best & fun ways to hammer a specific topic or audience in digital media. Not only new emojis, but big telecom brands have shifted towards AR Emoji or Animoji to help people create their unique visual features. Such digitization has forced brands to incorporate emoji in their communication for better chances of engagement.

Therefore, the team of Campaign Monitor shared a great infographic to guide brands in emoji marketing.

Are you ready to take the digital world by storm? Have a look!

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