Content marketing is the present and future of marketing.
Every phase of marketing requires content at some stage in the consumer journey be it SEO, Lead Generation or Social Media. But the competition of content is so fierce that you need your business to stand out. Regardless of what type of marketing tactics you use, content marketing has to be a part of each process.
Social Media Marketing- Content strategy comes before social media execution.
SEO – Quality content is the key to SEO practices
PPC: You need great content for PPC to drive results
Inbound Marketing: Content is the key to driving leads and traffic.
Traditional content marketing is gone. You need to create content that moves people and makes them scream ‘Oh yeah’.
So, how should you change your content strategy to keep pace with changing content trends?
Let’s find out!
BERT – which stands for Bidirectional Encoder Representations from Transformers – was carried out to help Google better understand natural language processing. This update was carried out to remove ambiguity in the informational queries and improve the search results. Google BERT update has been a big support in enhancing the search queries system to provide more direct and relevant answers.
Voice content strategy is no more an option, with the rise of smart speakers in 2019 the world of content has been driven by more voice content in all forms such as the convergence of voice & chat, voice & visual & a lot more. Voice-activated content will continue to grow as an interaction platform with the customer.
Before carving out any content strategy, it is important that you understand your buyers’ persona and how they make a decision while engaging with the content. With this in mind, you can pick and choose the type of content that you will need for your customer touchpoints which will drive growth-driven content eventually.
Is your content getting lost in the mix? You need to create some digital content that gives people WHAT THEY WANT. With so much media & competitive content out there, you need to create digital content that tells a story, connects with the audience personally & gives diverse information time by time.
By now, B2B marketers have understood the importance of content in their marketing strategies. When done right, a content strategy can solve many B2B challenges from raising brand awareness to generating leads. Perform a content audit and see the missing gaps to generate content that produces a result in terms of ROI.