Javeria Masood 
People often wonder how long has social media been around? Today, we may not be able to imagine our lives without social media but tracing back its history, we would know that it has entered our lives rather recently. To precisely answer this question, we can say that social media has been with us for …
You can come up with excellent marketing strategies, but if they don’t bear fruit then you cannot gain anything. Similarly, if your designs are not selling your product or achieving the objectives they have been designed for, then they are futile. But what will happen when you are planning to market graphic design services? You …
Whenever you type your desired search query on a Google search bar, it brings thousands or millions of relevant websites to your screen within seconds. The whole process of accumulating relevant sites takes place even before you search for something. Isn’t it an overwhelming truth? If you want to know the secret behind how Google …
Certainly, website design and development services have created an extraordinary spectrum of engagements and completely changed the way how businesses used to operate. Without these services, it is almost impossible to grow your business and reach potential customers, who might be looking to have any of the services you provide. In this article, we will …
You may have heard or read it countless times that content is king. But which type of content is king? Certainly, not every type! You need to know your brand’s objectives, audience, and personality first before determining the content type you will need to market it. You cannot just start writing anything that you think …
What do you notice before entering a shop in a mall? Do the products at the front grab your attention? What about the sale stickers hanging around the shop? Or the host? Similarly, eCommerce websites are online stores, where you can get the potential and regular customers if it is well organized with the demanded …
SEO or Search Engine Optimization is a crucial part of establishing your website. This is what enables your content to show up in the searches, and this, when managed effectively, is what drives users towards your page; hence increasing traffic. SEO is not just about the search engines though, it’s also about understanding what the …
What is digital marketing? Delivering services and values to the people worldwide with over digital channels is referred to as digital marketing or internet marketing. Entrepreneurs can utilize a number of different channels from paid advertisement to blogging, where they share content to educate and entertain people online and market their products/services. Traditionally, businesses used …
When it comes to marketing on digital channels, you can either take the organic route or go the paid advertising way. Organic basically means you let your brand grow naturally without doing any paid promotions. Paid media advertisement basically gives you visibility in front of customers right then and there. You pay to be there …
Email marketing is the most effective and profitable way to reach and talk to your audience about your business. Not preferring email marketing channel in your digital marketing strategy is like you are leaving the money on the table for others to pick. If you are confused about how an email strategy works, then in …