Brand Name

A-I-T - Arizona

• Industry

Spot Welding & Machining

• Services Offered

On Site, Off Site & Technical SEO

Introduction Advanced Integrated Technologies is an equipment provider for micro, small, and large spot welding machines and electrodes, as well as ACF bonding and hot-bar soldering equipment. AIT also provides wire EDM and CNC machining services.


A-I-T wanted to gain organic traffic from major search engines, and increase in leads through targeting most relevant keywords to their business. Website was getting only 50 – 70 visitors in a month from search engines this was their biggest challenge and they were expecting at least 1000 visits from search engines i.e.

Actions Performed

  • Conducted an aggressive & deep on-page & content audit, to identify gaps
  • Focused on reducing the load time in order to improve user experience, in terms of user journey
  • Optimized the website for mobile displays so users can get better experience on every device.
  • Untapped the opportunities through search console to optimize the existing content for maximum exposure in SERP.
  • Performed TF-IDF to identify where website was lacking in terms of using keywords on product pages as compared to its rivals.
  • Implemented an internal linking strategy to improve the bounce rate and get the link juice, internally
  • Focused on second tier backlinks as the client was on budget. We got backlinks through web 2.0, business listings, forum participation and Q&A websites


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Organic New Users by

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Decrease in

Bounce Rate by

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Increase in

No. of Sessions by

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200 to 1000

Increase in

Search Engine Visitors from

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